Four Leaf Clover is a coliving and apartment complex in Bansko, Bulgaria—a place that became our second home during our nomadic travels. Designing its branding was a personal mission.
We began with a repositioning strategy, highlighting the brand’s unique strengths: its natural surroundings, sustainability focus, and sense of community. As a haven for digital nomads, FLC’s commitment to nature resonates deeply with its environmentally conscious guests.
Community is at the heart of the brand. Unlike typical complexes, FLC fosters meaningful relationships, with many nomads returning yearly to reconnect and grow together—a true family-like community.
Following thorough research, the branding centered on themes of connection, family, and nature. The visual identity emerged naturally, creating a clean, memorable graphic language that captured these values. Beyond the logo and visuals, we extended the brand through print materials, social media updates, and even custom wall art around the complex.
This project wasn’t just branding—it was about giving back to a place that feels like home.
