This Project consisted of Brand Strategy, a full brand identity and visual language and a complex web design, with a front-end and a user dedicated area.
After the Branding process, we set out to create The website. This was a real challenge as it consists of a full web-app and not just an Identity-driven website.
This is a good example of how the visual language created in the branding process, Can push the website design further – without creating a complex structure.
Creating a unique website that sets the brand apart from the competition – is more about Branding than UX/UI.